A Mixed-Methods Approach Using Self-Report, Observational Time Series Data, and Content Analysis for Process Analysis of a Media Reception Phenomenon

A Mixed-Methods Approach Using Self-Report, Observational Time Series Data, and Content Analysis for Process Analysis of a Media Reception Phenomenon

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Due to the complexityof research objects, theoretical concepts, and stimuli in media research, researchers in psychology and communications presumably need sophisticated measures beyond self-report scales to answer research questions on media use processes.The present study evaluates stimulus-dependent structure in spontaneous eye-blink behavior 6-0 igora vibrance as an objective, corroborative measure for the media use phenomenon of spatial presence.To this end, a mixed methods approach is used in an experimental setting to collect, combine, analyze, and interpret data from standardized participant self-report, observation of participant behavior, and content analysis of the media stimulus.

T-pattern detection is used to analyze stimulus-dependent blinking behavior, and this structural data is then contrasted with self-report data.The combined results show that behavioral indicators yield the predicted results, while self-report data shows unpredicted results that are not predicted by the underlying theory.The roneverhart.com use of a mixed methods approach offered insights that support further theory development and theory testing beyond a traditional, mono-method experimental approach.